Although you might not notice it right away, Advantica plays a key role in environments where hygiene, safety, and sustainability are crucial. It is a galvanized steel product with a permanent protective film. Whereas paint can let moisture or chemicals through, this film is completely impermeable—even under intensive use. This makes it food-safe, hygienically cleanable, and highly resistant to the most aggressive cleaning agents.

Everyday uses
Advantica is used across various sectors of the European manufacturing industry. Think of refrigerated transport, food processing, laboratories, and high-tech horticulture. Indirectly, you have probably encountered it more often than you realize. It’s in the truck that delivers your groceries, in the operating room that must be fully disinfected, and in greenhouses where organic fruits and vegetables are grown. Other types of Advantica can be found in office suspended ceilings, on your bike’s fender, or in your garage door.

Solutions for organic farming
Advantica is also used in organic horticulture. Here, chemical disinfectants have been replaced by hydrogen peroxide—a natural substance that kills bacteria but is extremely corrosive. “To withstand this, we further developed our coating,” says Erik Wip, involved with Tata Steel Colors since 1996.
The result is Advantica Horti Control®: a white, reflective material that not only resists hydrogen peroxide but also increases light yield in greenhouses by reflecting 15% more light than standard coatings. “By continuing to innovate, we contribute to solving societal challenges.”

Extreme conditions
We test our coatings under controlled, extreme conditions. For example, we have exposed them to highly concentrated cleaning agents, as well as acids and chemicals, letting them act under glass covers for extended periods.

Innovation through interaction
“What makes Advantica special is that it is constantly developed based on real market needs. Whether it’s farmers looking to make their stables more sustainable or food processors using new cleaning agents… We listen, ask questions, and develop together. Our account managers and product developers are literally present at trade fairs and inside greenhouses,” explains Erik. “We talk with our customers, find out what challenges they face—and then we go back to the factory.”

Future-proof
Besides hygiene and sustainability, energy efficiency also plays a role. More light yield without extra energy consumption is, of course, a big plus. But thanks to these smart coatings, the product also lasts much longer. And when it eventually needs replacing? We recycle it—right here in our own factory.